I started the skin & satori website with the vision of one day starting my own skin care range. Which is still on the cards in the future, but upon research into a greener lifestyle I have reevaluated how I want to make that happen. I have realised that I am not just passionate about an organic and cruelty-free life but also a zero waste lifestyle and living sustainably. Down the track, I might consider going larger scale with my ideas but at the moment with my already over-full schedule, I will start small. That is why I decided to open my own ETSY shop.
How To Set Up an ETSY Shop
Setting up the ETSY shop was fairly easy, adding the listings to my website was a little more of a brain-bender so I will give details on that too. The following are the steps taken to set up a store with some other handy tips.
- Sign up to sell. Start by clicking on the Sell on Etsy link at the top right of the site or click on this link. If you’ve already started setting up a shop in the past, click Your Shop to continue.
- Shop preferences. You’ll be asked to select your shop’s language, country, and currency.
- Shop language: The language you choose is the default language you use to describe your items. You won’t be able to change it later, but if you’d like to add translations in other languages, you will be able to enrol in other languages after opening your shop.
- Shop country: Be sure to select the correct country for your shop. Some seller tools are only available in certain countries at this time.
- Shop Currency: Choose the currency you will use to price your listings. Currency conversion fees may apply if your bank’s currency is different from your shop currency. You’ll be able to change your currency, but only after you open your shop.
You’ll also be asked to select whether selling your products is your full-time job or part-time job. This question is for informational purposes only and will not affect the setup of your shop.
- Choose your shop name. Choose a memorable name that reflects your style. Shop names must meet the following requirements:
- 4-20 characters in length
- No spaces or special characters
- No profanity
- Not already in use by an existing Etsy member
- Does not infringe on another’s trademark
If you see a message that the name you want is already in use, keep in mind the name may not appear in Search. Searching on Etsy isn’t an effective way to see if a name is free. If the shop name you entered is in use, you will see suggestions for other shop names that are still available. Your shop name will be held for you while you open your shop.
- Stock your shop. Add your first items — you’re almost ready for your big shop debut! Learn about adding a listing here.
- How you’ll get paid. Select the payment methods you want to offer in your shop.
- Set up billing. Depending on which country you’re in, you may need to enter a credit card to open your shop. Learn about Etsy’s selling fees.
- Open your shop. When you finish all the sections and enter in your billing information, click Open Your Shop on the bottom of the last section. You’ll still be able to edit your shop after it’s open.
- Congratulations! Your shop is now open! The web address to get to your shop will be:
Things to Consider
- SEO is very important, so know your target market and what keywords they are using to search for products on ETSY. Go into the listings editor to add keywords and phrases into your product tags, item titles and at the beginning of your item descriptions. Once a week, check your Shop Stats (under Your Shop> Stats) to see which keywords are working and replace those that are not with something that may work better.
It is impossible to sell anything, even the most amazing, well-priced, beautiful product, if no one sees it! – Anna White
- Up your piccy game! Once again no one is going to click on your listing if your photos are.. well, shit. ETSY even remind you when uploading the photos to your new listing:
The best photos use natural or diffused lighting and don’t use a flash.
- Once your store is open for business make sure you finish setting up your personal profile, About section, your social media/blog link, your shipping and return policies and shop title. These steps aren’t included in the set up when opening your store and can get missed. But these are very important for having a good looking shop. If people see a half finished shop without an about section or missing your profile picture then customers will move on to a better-looking shop.
- Have at least ten listings ready for your shop opening, customers like to see a well-stocked shop!
- Create a product that is outstanding and has a certain aspect that sets you apart from the pack. There are 10 million (may or may not be an exaggeration..) ETSY sellers out there that are selling soy candles, so I am setting myself apart from the pack by selling upcycled (a great keyword for my target audience) soy candles in recycled containers that can also be re-used.
- Know what price you should list your products: scope out the competition to see what price they list their products. Then use the spreadsheet I have added to my Free Tools Page to work out a retail cost based on your costings. This is tailored towards candles, but you can change each item to suit your needs!
Sign up here to the skin & satori newsletter to access a free costings sheet on my Free Tools Page!
- Be patient, Rome wasn’t built in a day, it will take a little while for your name to get out there. It will take time and a shit-load of perseverance.
Adding Listings to Your WordPress Blog
This was where I struggled for some reason, I got confused by the whole things, it took a few days to just sit down and think things through. So I will give you my steps so that you can avoid the head-hurty rut I was stuck in for a couple of days.
- For Starters Install the ETSY Shop plugin and activate once it is installed.
- You will then need to get an Etsy API Key, click on the link here to take you to the ETSY developers site. You will need to fill in details like:
- The Application Name, which will be seen by users of the app.
- A description of the application – I just said that mine was so that I could add listings to my blog/website.
- The application’s website.
- What type of application are you building? Buying Tool, Selling Tool, Mobile. I chose Selling tool as I want to sell my products on my website.
- Who will be the users of this application? Just myself or colleagues, a small group of users or the general public. I said the general public.
- Is your application commercial? Will you charge people to access the application? No.
- Will your app do any of the following? Can check more than one: Upload or Edit Listings, Read Sales Data, Send Email. This one is up to you, but I chose none of these as I will conduct all of this business on the ETSY dashboard. I wanted this purely so that potential customers can be browsing my site, see my listings and click on them to take them to the ETSY website.
- Click on Read Terms & Create App
- BUT before you can fill out any of the above details you will need to set up the two-factor authentication: You can turn on two-factor authentication under Security Settings. This feature adds an extra measure of security in addition to your password. After turning two-factor authentication on, you’ll enter a phone number where you can receive phone calls or text messages. If you are international like me here in Australia, you will need to enter your number using your international area code. It took me a day and asking my husband what that would be… You can use the same phone number on multiple accounts. When you sign in using a different browser, or every time 30 days have passed, a code will automatically be sent to your phone via text message or voice call. You’ll need to enter that code in addition to your password when signing in. The number you’ll be contacted from is an automated service and is not an Etsy Support contact number. When you enable two-factor authentication, you’ll be given backup codes you can use in case you don’t have your phone when you sign in. Save these codes in a safe place. You can only use each code once.
- Once you have completed the above you should be taken to a page that will have your API key number. Go back to your ETSY shop plugin and enter this number. I suggest you click the box to Link to a new window. Then hit save changes.
- This last step took me a few minutes and a lot of cursing because I was like, so what now! How do I get those listings on my ETSY Shop page!! I eventually went back to the plugin details and saw: this coding to add to your page or post… Simple! Except I had no idea what the section ID was. After a bit of googling, I found out that: go to your shop and choose a Section from the menus. Once selected go to the Web address bar in the browser and grab the 8 digit number after the = sign – this is the Section ID number for those specific listings. Now grab the ID number from all of the other Sections by selecting them in turn and noting them down.
And that ladies and gentle fellows are how you set up an ETSY shop and how to add listings to your WordPress blog! I am very excited about my new ETSY shop and all the products that I plan to add to my store once I polish and perfect them. In the next couple of months, I plan to add beeswax candles, soap, shampoo bars and lip gloss. All using 100% natural recipes and zero waste packaging.
What is your favourite ETSY stop? Or maybe you have your own, give it a plug in the comments below!