Beauty Greenwashing?!


Just when I thought I was getting the grip on what products are organic and what aren’t I have just discovered that so-called “organic/green” advertised companies are not always totally organic!  This is called greenwashing.

Greenwashing is when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.

Greenwashing applies to many other industries apart from the beauty industry such as energy companies, airlines, petrol companies, food companies the list goes on!

Being new to organic and cruelty free only products I don’t always know what to look for.  I read the label but sometimes have no idea what I am looking at.  Does anyone else have this same problem?

If you do then here are some useful links I have found to help discern the real organic products from the not so organic products..

It makes me angry that I have taken certain companies at face value and believed I was buying an organic product only to read the label and find that it isn’t.

So my advice, don’t always believe the hype.  Do your research.  Support ethically made and sourced products.


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6 thoughts on “Beauty Greenwashing?!

  1. […] Admittedly this cleanser is made without Parabens, Sulphates and Phthalates, but it is NOT organic.  It’s not even cruelty free!  “You encounter nature in one of its purest forms”… I am pretty sure that Potassium Hydroxide, Peg-3 Distearate, Phytantriol, Methylchloroisothiazolinone, Methylisothiazolinone and Phenoxyethanol are not found in nature.  This company stinks of greenwashing! […]

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